When it comes to environment-friendly packaging, most consumers and companies focus on opting for packaging which can be recycled and is made from recycled materials. While this is certainly important, you should not overlook the possibility of reusing packaging. After all, the phrase is”reuse, reduce, recycle,” and every piece of that puzzle is vital. By encouraging consumers to reuse your packaging, you can minimize the ecological impact of your organization. As a bonus, you will receive free advertising every time someone sees your packaging, assuming you brand it correctly. To maximize the reusability of your packaging, consider these tips.
Make It Visually Appealing and Attractive
One of the main elements to creating your packing reusable is to make sure that it appeals to customers visually. If they don’t think your box or metal canister is pretty, they are less likely to reuse it, at least not in a visible location where you are able to benefit from free advertising. Consider what would appeal to your target market and add in styling.
Make It a Useful and Attractive Shape
If you sell jewelry, consider designing a packaging that may be reused as a gift box. As a rule, it’s a great idea to create packaging that doubles as a gift box or gift bag, since clients will appreciate getting a free gift-wrap that saves them the hassle the next time they need to give a present.
An alternative is to select a shape that works well for reducing clutter and may be combined with other similar packages. The traditional cookie tin is the best example as this has lots of room to contain sewing supplies or other things and can be easily stacked. Needless to say, you want to be sure the shape you select also works together with your merchandise; don’t make it bigger than what your product needs just to be reusable.
Include Reuse Tips for Users of Boxes
If you want to encourage clients to reuse your packaging, then give them some suggestions on how to achieve that. Maybe include one or two on the packaging itself and a QR code resulting in your site with more information. Good suggestions for reusing general packaging comprise storing craft supplies and office supplies and clearing up odds and ends. In the case of containers which may be sanitized, you can recommend their reuse as storage. Get creative in this respect. For instance, if you sell candles in glass jars, suggest to customers to reuse the jar as a decorative vase, possibly providing them an inspiration photo or two on your company’s Instagram account if you have one.
An Alternative: Recyclable and Biodegradable
Unfortunately, not every item comes with a packaging which may be reused in a practical manner. If this is not feasible, take other steps to be as sustainable as possible. You can go for recycled materials and remind clients to recycle your packaging. Or choose a packaging that’s biodegradable.